Watch & Listen to the new squad anthem: SQUADGOALS by AxJ
(prod. by Juran Ratchford)
This is just the beginning of a new journey. I want to give special thanks to The Kool Life who directed and edited this video along with the help of Skybox Cinema. And thank you to the special folks who joined me to make this happen. Enjoy and please share with your friends.
Follow AxJ On Spotify
AxJ’s previous full-length LP The Light Bulb Moment showed just how illuminating his lyrics, storytelling and production can be. He’s now taking a moment of enjoyment through the grind of being an independent artist with his newest single SQUADGOALS. Never forgetting those he started with, and appreciating the ones closest, this is one we all can vibe to.
Purchase the Squad Goals Tee
Charlie Brown SQUADGOALS (Long-sleeve Tee)
$35
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Instead of praying an audience (or customers) will find you, get in front of people in your space. Start a blog, podcast or create video content. Take advantage of social media. Attend in-person events.
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My advice is to go out and break shit. It’s easier to ask for forgiveness than permission when you start a business. The only way your project, your business idea or whatever is in your mind is going to become better, is by having people use it in the real-world. Listen to them and iterate until you have a solid product."
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A few ways to solve this include: constantly talking to users, building an audience while or before you build and taking time to learn how users actually behave with your product. Not easy, but if you can really understand which type of user you want to optimize toward, you’ll increase your odds of finding an initial wedge in the market.
Weeks turn into months, months into years. As a result, whatever they are trying to launch isn’t out there gaining traction in the marketplace because of the fear of being perfect."
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Instead, I think you should see others in your industry or niche as colleagues and friends. You should network with others, attend conferences, reach out to people, and more
At this point, I’ve worked closely with dozens of new technology products. Across the board, the most painful mistake I see first-time entrepreneurs make is placing too much focus on building product versus learning from users. There usually isn’t much risk in building software, but there’s a lot of risk in bringing a new product to market."
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