We Spread LxVE

Building a system that creates raving fans

The LxVE Collective

Building a system that creates raving fans

One of the most valuable lessons I’ve learned comes in the form of an acronym for the word system. As the saying goes, a system will “save you stress, time, energy and money.”  When applying that principle to your music career, I believe one of the easiest places to begin is with your marketing. Before we dive into the strategies let’s be clear. This will require you to do more than just create one-off promotions or email blasts that say “buy my stuff!”  Customers are bombarded with messages like this from people they don’t know, like or trust daily and it drives...

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How To Use Social Media To Get New Fans

The LxVE Collective

How To Use Social Media To Get New Fans

When creating content for social media there are three elements that contribute to the effectiveness of each post: the image, the text, and the call to action.  How to create posts your prospects will want to click on 1. Use a compelling image – It’s impressive how simply adding an image can impact the number of people who interact with your company on social media. According to Emarketer, Facebook posts with photos accounted for 87% of all interactions last year and Social Examiner states that tweets that included visuals got 150% more retweets than ones that didn’t. The evidence is clear. Pictures are...

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Sign Up Forms: The Most Underrated Part of Your Website

The LxVE Collective

Sign Up Forms: The Most Underrated Part of Your Website

You’ve got a new fan excited about your new single or any other type of promo content and they’ve gone to your website to check it out… great! But now what? The next step is to focus on the interactions you create with your fans on your website. These interactions can range from watching a video, listening to a song, reading an article, or even sharing their contact information with you. As your ability to create interactions improve, it will become easier to for you to convert fans into customers down the line. SAMPLE SIGN UP FORM WHY YOU NEED...

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David & Goliath (guess which one You are)

The LxVE Collective

David & Goliath (guess which one You are)

I’m currently listening to the audiobook David & Goliath by Malcolm Gladwell. I had been meaning to read this for a while now, but now I know I’m reading it at the perfect time. My whole life my mother always told me I remind her of David from the Bible. The young man who was viewed as the lowest, but was a brave and faithful shepherd that ended up as we all know slaying a great giant Goliath. Eventually, David grew to become a powerful King that ruled many. In the book, Malcolm Gladwell talks about the underdog with odds stacked...

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The Playlist. Reinvented.

The LxVE Collective

The Playlist. Reinvented.

By Jonathan Tease Anyone who attended the Fireside Chat with Troy Carter hosted by Spotify at the Gathering Spot last week learned first hand just how much of an impact hip-hop is having on culture across the globe. More importantly, the fact that the staff members from the streaming service came to town for a week served as a reminder that Atlanta is in the center of the movement.  What could be so important that the media giant would dedicate so much time to the "hip-hop capital of the world?" In one word: playlists. Marketers, in general, know the importance of creating...

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