LxVE Notes

By Jonathan Tease Anyone who attended the Fireside Chat with Troy Carter hosted by Spotify at the Gathering Spot last week learned first hand just how much of an impact hip-hop is having on culture across the globe. More importantly, the fact that the staff members from the streaming service came to town for a week served as a reminder that Atlanta is in the center of the movement.  What could be so important that the media giant would dedicate so much time to the "hip-hop capital of the world?" In one word: playlists. Marketers, in general, know the importance of creating...

Took some time to stop by and chop it up with my guys Last Name Good & Jimmy Hennec.  We talked about current events in Charlottesville, inspirations for the 14 Hours project, and new things to come.  Even had a guest appearance with my good friend Juran Ratchford. My piece of the interview starts at the 20:16 mark. - AxJ

Hey family! Check out this unreleased footage from AxJ's trip to Austin, TX in 2015. This is the trip that inspired the project 14 Hours giving AxJ a glimpse into what life would be like on the road with his team performing his music full-time. More importantly, it proved that people from all over the country would enjoy the art he's making. About the album This album was meant to be experienced in a car. Inspired by the 14-hour drive from Atlanta, Ga to Austin, Tx, it subtly poses the question, what are you so passionate about that you would pack...

Are you familiar with the 1,000 true fans theory? I’ve been sitting on the idea lately that as a filmmaker and entrepreneur, there must be a sweet spot somewhere between ultra famous superstar producer and starving artist in regards to building a fanbase and maintaining a respectable standard of living. My suspicions were validated when I came across Kevin Kelly’s blog on the “1,000 True Fans” theory. In it, Kelly suggests that true, raving fans enthusiastically spend their money on you, the creator. Hypothetically speaking, if you (the creator) can produce content each year that would allow your 1,000 true...

How To Stop Feeling Overwhelmed So You Can Finally Make Progress Towards Your Goals Today is the first Monday of Q2. Can you believe how quickly the first three months of the year have flown by? I feel like I've accomplished so much in such a short amount of time -- so far I've made two trips to North Carolina, two trips to Athens, I had an unexpected family trip to Oklahoma where I was born, and of course, spent a lovely weekend in San Diego with my marketing coach, Frank Kern, and company. Yet with all this travel and...